Jennifer Lopez, who was one of the first celebs to do the clothing line thing, launched Sweetface, the high-end answer to her JLo brand, in 2003. The line had a couple of good years, but news came today that production on Sweetface has ended.


Sweetface’s spring line, already in stores, will be the last. This is JLo’s third line to launch big and hyped and later slink away – at least from US stores. First the JLo brand was pulled from U.S. racks then justsweet, affordable junior-esque line that replaced JLo, was also pulled.

According to reports, JLo is still sold in 40 other countries, but if you don’t want to pay a fortune in shipping or travel fees and, for some strange reason, are looking to cop some of Lopez’s fashions, you should be able to find several Sweetface pieces online at majorly discounted prices.

I found this “belted collar coat,” which is really just a dress, on Revolve Clothing.


It was originally $492.00 and is on sale for $123.00.

Spotted at NY Mag